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Av: Applying lean start-up principles and practice to building corporate...
[…] learn was the value of using social media channels to listen and learn from the customer, as with Google’s ZMOT’s observation that people will search for reviews on small purchases like Scotch...
View ArticleAv: The process of social analytics insight: thinslicing vs analysis...
[…] get them engaging with your brand. As social media consultant Jeremiah Owyang says you need to: “Live in the same behaviors that customers and consumers are.” A thinslicing approach enables that to...
View ArticleAv: Why ‘Growth Hacking’ Isn’t Just For Startups | @stuartgh #thinslicing...
[…] my experience from global medical imaging startup MedicExchange in 2006 to launching Google TV at Sony in 2012, is building product and service without first finding out in reality if there is the...
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